aces: champion

celebration.

us open inspired after party.

conceptual experiential design sprint│2024

the annual tennis tournament that has been held in Queens, New York City since 1978 and invites the best of the best to compete in a Grand Slam.

design goal:

to create an eccentric and classy event to celebrate the us open champions and all the players while encapsulating the beauty of playing the sport of tennis in the big apple.

empire state building.

hosted at the pinnacle and one of the biggest symbols of nyc.

inspiration

bar scene.

designated area for enjoying alcoholic beverages, enjoying the classic us open “honey deuce tini”, & dancing the night away.

this tennis tournament isn’t just about tennis. it’s about enhancing what the sport of tennis has always stood for: tradition, elegance, and authenticity. this tournament draws in fashion, drinks, branding, celebrities, and marketing just by being held in new york city.

color palette.

the us open.

now let’s design an event to celebrate all of that.

inspired by the us open logo, classic tennis colors, & coordinating nyc bold, spirited colors.

picture area.

dedicated area for picture opportunities, social media influencing, & classic socializing.

fashion closet.

closet to showcase different tennis stars’ fashion collaborations with big brands from coco gauff to venus williams to roger federer.

to the girl who’s loved tennis & nyc since she was 6 years old.

here’s to designing what we’re passionate about and bringing dreams to life.

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language cafe

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serenity.